AMOKURA Coaching
Welcome to AMOKURA Coaching—a place where movement, mindset, and mana come together to help you live your healthiest, most vibrant life.
Founded by Michael “Willy” Wilson, AMOKURA Coaching was born from a passion for empowering people of all ages and backgrounds to unlock their strength, confidence, and wellbeing—both in and out of the gym. Whether you’re an athlete chasing peak performance, recovering from injury, or simply wanting to feel better day-to-day, you’ll find expert support and genuine community here.
story
Willy’s journey started on the local rugby fields of Silverdale, North Auckland. From grassroots footy to representing North Harbour, and then taking his skills overseas to play professionally in Italy and France, sport became both his career and his second chance in life. Rugby taught him resilience, respect, and how to back himself—values that now shape every session and every client relationship at AMOKURA.
Since retiring from professional sport, Willy has:
- Run two fitness businesses
- Coached youth and adult athletes
- Worked with everyone from beginners to seasoned pros
- Mentored at-risk youth and supported local community initiatives
For Willy, movement is more than a workout. It’s about connecting to your body, building mental strength, and creating a lifestyle that supports you at every age and stage.
APPROACH
Fitness for Real Life
At AMOKURA, we believe fitness should fit your life—not the other way around. We take a holistic approach, focusing on:
- Functional strength and mobility
- Injury prevention and recovery
- Mindset, nutrition, and healthy habits
- Confidence and community
Every training plan is tailored to your unique needs, whether you’re a young athlete, a busy parent, an elder wanting to stay strong and independent, or anyone looking for positive change.
No judgment. Just progress.
COACH
Michael “Willy” Wilson
Founder | Strength & Conditioning Coach | Community Advocate
Hi, I’m Willy—coach, dad, and someone who knows first-hand how powerful movement can be. My approach is rooted in over two decades of playing and coaching elite sport, but more importantly, in helping everyday people discover their own strength.
Outside the gym, I’m often with my wife Debby (a proud French-Kiwi!) and our two girls, exploring the outdoors, walking the beach, or cheering on the sidelines at local sport. Fitness is how we connect, recharge, and stay grounded as a family.
I’m committed to making AMOKURA Coaching a welcoming space for everyone—no matter your starting point, background, or goals.
OUR COMMUNITY
Based in Orewa, North Auckland, AMOKURA Coaching is proud to serve the Hibiscus Coast, Silverdale, Whangaparāoa, and beyond. From sports teams and schools, to corporate groups, to everyday movers and kaumātua (elders), we’re building a community where everyone can thrive.
