FITNESS, PERFORMANCE OR RECOVERY?
Welcome to AMOKURA Coaching – where fitness meets function & mindset fuels progress.
Whether you're an athlete aiming for peak performance, recovering from an injury, or simply wanting to move better in daily life, AMOKURA Coaching provides the expert guidance you need.
Do any of these sound familiar?
1. Persistent Aches, Stiffness, or Limited Mobility
"I’m not injured, but I don’t feel right."
Tight hips, sore backs, and stiff shoulders can make life harder, especially if you sit a lot or have a physical job. Our targeted mobility and strength work helps you move freely—building a body that works with you, not against you.
2. Lack of Energy or Motivation to Train Consistently
"I know I need to move more—but I can’t stick with anything."
Busy Kiwis often struggle to prioritise fitness. At AMOKURA, our coaching is supportive and sustainable—helping you build habits, reconnect with your body, and find energy through movement.
3. Feeling Intimidated or Unsure Where to Start
"I want to get healthier, but I don’t know what I’m doing.
Gyms can feel overwhelming. We take out the guesswork with personalised support—so you can train safely, build confidence, and actually enjoy the process.
No judgment, just progress.
SMARTER
We go beyond workouts—helping you build a body that moves well, feels strong, and supports a balanced, healthy life.
Our strength and conditioning programmes are tailored for real people and real results.
- Physical strength
- Mental resilience
- Long-term wellbeing
📍 Based in Orewa, North Auckland – proudly serving the Hibiscus Coast, Silverdale, and Whangaparāoa communities.
WORK WITH
✔ Athletes & Sports Teams – Performance-driven training to gain strength, agility, and endurance.
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Kids & Youth – Develop confidence, coordination, and a love for movement.
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Corporate Groups – Team-building fitness to boost workplace well-being and productivity.
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Rehabilitation & Injury Recovery – Safe, structured plans to restore strength and function.
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Everyday Movers – From beginners to experienced fitness enthusiasts looking for expert coaching.
✔ Seniors – Getting older? Sure. Slowing down? Not on our watch. Stay strong, steady, and independent.
AMOKURA COACHING
At AMOKURA Coaching, we go beyond basic training – we create personalised, results-driven programmes that build strength, resilience, and confidence, helping you move better, feel stronger, and live a healthier life.
1. Tailored Training for Real Results
No generic plans—every programme is built around your specific needs, lifestyle, and fitness level.
2.
More Than Just Strength
We take a holistic approach—focusing on nutrition, mobility, mindset, and performance to ensure long-term success.
3. Train Locally, Train Smart
As an Orewa-based coach, I work closely with local schools, businesses, and sports teams, helping individuals and groups live strong & healthy.
4. Outdoor & Beach Fitness Options
Take advantage of Orewa’s beautiful beaches and parks for dynamic outdoor training sessions!
WILLY (Michael Wilson)
Founder of AMOKURA Coaching | Strength & Conditioning Coach | Community Advocate
Hi, I’m Willy—coach, dad, and someone who knows firsthand how powerful movement can be in transforming lives. I’ve spent over two decades in elite sport, both as a player and a coach, but the heart of my work has always been the same: helping people move better, feel stronger, and live healthier—physically and mentally.
My journey started right here at Silverdale United Rugby & Sports Club, where I went from local footy to representing North Harbour, and eventually competing overseas with professional rugby teams in Italy and France. Rugby gave me a second chance in life. It taught me resilience, respect, and what it means to truly back yourself. Those lessons are now the foundation of every training session I run at AMOKURA.
Since retiring from professional sport, I’ve run two fitness businesses, coached youth and adult athletes, and worked with everyone from beginners to seasoned pros. I’ve also poured my energy into the community—mentoring at-risk youth, coaching junior rugby, and helping the next generation grow stronger in sport and life.
When I’m not in the gym, I’m with my wife Debby (a proud French-Kiwi hybrid!) and our two girls, living the active lifestyle we coach. Whether we’re at the beach, the rugby field, or just out for a walk, fitness is our way of connecting and staying grounded.
So if you’re looking for a coach who understands the ups, downs, and everything in between—I’d love to meet you.
Let’s start where you are, and grow from there.
How it works
are you ready?
TO TRAIN SMARTER,
Join AMOKURA Coaching and take control of your fitness journey.
TRAIN TOGETHER
